Run a free SEO audit
A 0–100 score with plain-English fixes. No account needed.
Three layers, one clear report
Meta & on-page
We check your title, meta description, canonical URL, robots directives, and language declaration so search engines see what you intend. These are the signals Google reads before a human ever sees the page: the clickable headline, the snippet under it, and the instructions that decide whether the page is indexed at all. Most fixes here take minutes.
Social previews
Open Graph and Twitter Card tags decide how your link looks on Facebook, LinkedIn, X, Slack, and iMessage: a designed card with an image and headline, or a bare URL that reads like spam. We flag exactly which tags are missing and what each one would add, because shared links with previews get noticeably more clicks.
Technical signals
HTTPS, mobile viewport, mixed content, sitemap.xml, robots.txt, structured data, image alt coverage, and heading hierarchy in one report. Individually small, together they are the difference between a site search engines can read effortlessly and one they have to guess about. Every finding comes with the plain-English reason it matters.
How the score works
A weighted rubric of 18 checks: 88 raw points scaled to 100, with higher-impact items worth more. See the full rubric and tick the boxes yourself.
Polish, don't panic. Keep the trend line flat or climbing.
A handful of fixes, usually meta tags or social previews, will move you fast.
Start at the top of the report; the biggest-point items are listed first.
SEO audit FAQ
What does the audit check?
Eighteen on-page signals in three layers: meta and on-page (title, meta description, single H1, canonical, robots directives, language), social previews (Open Graph and Twitter Card tags), and technical signals (HTTPS, mobile viewport, mixed content, sitemap.xml, robots.txt, structured data, image alt coverage, heading structure, word count, favicon). Each check is weighted by impact and the total is scaled to a 0–100 score.
Does a low score mean Google ignores my site?
No. It means the on-page foundations Google reads first have gaps. Ranking depends on many signals you can't see, but the on-page basics are the part you fully control, and fixing them is usually quick. Think of the score as "how much of the controllable stuff is done". The SEO basics guide explains every signal.
How do I fix a missing meta description?
Add a meta description tag to the page's head with a 50–160 character summary written for humans: what the page offers and why it's worth the click. It doesn't directly affect ranking, but a good one measurably improves click-through from search results.
What are Open Graph tags?
Meta tags that control how your link unfurls when shared on Facebook, LinkedIn, X, Slack, or iMessage. With them you get a tidy card with an image and headline; without them, a bare URL most people scroll past.
How often should I re-audit?
After every meaningful change to the page. For sites saved to a WebWatch account, every audit is stored, so the score history on the site's detail page shows whether your last change helped or hurt. SEO is a habit, not a one-time push.
Is the SEO audit really free?
Yes. Auditing any URL is free and needs no account. A free account adds saved sites with stored audit history, uptime monitoring, and alerts.
Want the vocabulary behind the report? SEO basics and the scoring rubric cover it all in plain English.