Run a free SEO audit
A 0–100 score with plain-English fixes. No account needed.
Three layers, one clear report
Meta & on-page
We check your title, meta description, canonical URL, robots directives, and language declaration so search engines see what you intend. These are the signals Google reads before a human ever sees the page: the clickable headline, the snippet under it, and the instructions that decide whether the page is indexed at all. Most fixes here take minutes.
Social previews
Open Graph and Twitter Card tags decide how your link looks on Facebook, LinkedIn, X, Slack, and iMessage: a designed card with an image and headline, or a bare URL that reads like spam. We flag exactly which tags are missing and what each one would add, because shared links with previews get noticeably more clicks.
Technical signals
HTTPS, mobile viewport, mixed content, sitemap.xml, robots.txt, structured data, image alt coverage, and heading hierarchy in one report. Individually small, together they are the difference between a site search engines can read effortlessly and one they have to guess about. Every finding comes with the plain-English reason it matters.
How the score works
A weighted rubric of 18 checks: 88 raw points scaled to 100, with higher-impact items worth more. See the full rubric and tick the boxes yourself.
Polish, don't panic. Keep the trend line flat or climbing.
A handful of fixes, usually meta tags or social previews, will move you fast.
Start at the top of the report; the biggest-point items are listed first.
SEO audit FAQ
What is SEO, and why should I care?
SEO is the work of helping search engines understand a page and helping people recognise whether it is useful to them. This audit checks selected on-page and technical signals in the fetched HTML. It does not predict search position or future traffic.
What does this audit look at?
The audit checks selected signals such as the page title, meta description, headings, canonical URL, mobile viewport, HTTPS and social metadata. It reads the HTTP response and fetched HTML rather than running a browser. The results are combined into a score out of 100 and a grade from A to F.
What does my score actually mean?
The score summarises how the page performed against WebWatch's weighted checklist. It is not a grade issued by a search engine. A higher score means more of these checks passed, but it does not guarantee visibility or traffic.
What should I fix first?
Start with the highest-point findings near the top of the report. Titles, descriptions, the main heading, mobile viewport and HTTPS carry substantial weight in this audit. Review each recommendation in the context of the page, then run the audit again after making a change.
Do I need to hire someone to do this?
Many findings involve content or template settings that a site editor may be able to change. Technical items can require help from a developer or hosting provider, especially when they affect shared templates or server configuration. Use the report to describe the observed issue clearly before deciding who should fix it.
Is the audit free, and how often should I run it?
You can audit a public web address for free without an account. Run it again after a meaningful page or template change, rather than on an arbitrary schedule. When you are signed in and audit one of your saved sites, WebWatch stores the result in that site's SEO history.
Want the vocabulary behind the report? SEO basics and the scoring rubric cover it all in plain English.